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The Power of Social Healthcare; Becoming an Empowered... The following guest post was written by Lisanne St Onge Klute, a courageous women, who, in the face of a dire medical prognosis, chose to become an empowered patient and,...

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Step One to Making an Informed Healthcare Decision:... Originally posted on iPatchman.com  On May 30th 2008, a dozen brain tumor experts from over six different medical centers convened in Boston to discuss one patient’s...

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Smartphones and Healthcare: Patients Benefit, But Who... In Fast Company Magazine’s February issue there is article titled “As Smartphones Get Smarter, You May Get Healthier: How mHealth Can Bring Cheaper Health Care To All.”...

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3 Ways to Increase Your Fan Engagement on Facebook: Measuring RIO from your brand’s social media presence is no easy task. For the larger brand pages, research has shown that they have a click rate of 0.14% or around...

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Using DropBox as your Personal Health Record (PHR) Much has been said about the amazing new uses one can find for their DropBox. From setting yourself free from the risk of losing your USB thumb drive and effortlessly syncing...

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Health2Social Rss

3 Ways to Increase Your Fan Engagement on Facebook:

Posted on : 21-11-2011 | By : Akiva Zablocki | In : Social Media

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Measuring RIO from your brand’s social media presence is no easy task. For the larger brand pages, research has shown that they have a click rate of 0.14% or around 1 click per 1000 fans. Facebook’s recent changes in their algorithms reward page posts with more engagement by giving those posts more views in your fans’ feeds. Here are 3 easy ways to create more engaging posts:

1) Avoid text only posts and posts longer then 140 characters.

– Photos posts on Facebook get the most attention followed by clips and links. Stay away from text only posts or posting links/photos with no added comments/text.

2) Aim to create engagement with you post, not just likes:

– Recently, social monitoring service EdgeRank Checker, found that Comments 4X More Valuable Than Likes. Your goal should be to encourage fans to comment on your page post by creating engaging & visible content.

– Remember to use the correct posting option on your page. Use link or photo first, and then add the call to action. Never add a link or post a picture without a clear call to action.  Your fans will most likely ignore it.

3) Focus on creating sharable content that your fans will want to share on their profiles.

– EdgeRank states that “Current popular objects that are being Shared are funny and/or entertaining images or videos. The trick is to get the fan to “share” this photo/video/etc with their friends. Make the photo/video/etc something their friends would actually want to see.”

What best practices have you found to work to get more engagement from your fans?

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myMediConnect PHR Service Launches Enhanced Wellness Tracker, but Where’s the Social?

Posted on : 06-12-2010 | By : Akiva Zablocki | In : Medical Records, PHR, Social Media

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myMediConnect, one of the four personal health record (PHR) systems chosen by the Obama administration for the Medicare PHR Choice pilot program has launched a new Enhanced Wellness Tracker an Online Dietician and Personal Trainer. We have mentioned in the past our view of PHR’s and the simple use of DropBox as a ad-hoc PHR, but the service offered by myMediConnect is a lot more comprehensive and sophisticated. According to the Business Wire press release, the new tracker will enable “users to easily create and track custom fitness and diet plans, as well as take advantage of a large library of meal plans created by professional dieticians.”

While I do appreciate the use of YouTube for a “fun company video about how difficult it can be to get medical records” it would be nice to see other use of social networking in myMediConnect.

Dietary trackers of these sorts are not new, and have been popping up in different PHR services over the last few years. Livestrong.com has had a popular wellness, diet, and exercise tracker service since 2008 that can also sync to your Google Health PHR account. While the idea of a meal plan offered by myMediConnect is great and will no doubt help Medicare PHR Choice users meet their dietary goals, there is a stunning lack of social networking capabilities in this service. Amy Rees Anderson, CEO of MediConnect Global states: “The wellness tracker gives consumers the ability to take even more control of their own healthcare by empowering them with the tools to take a more proactive approach to their wellness in a completely secure and private setting.” More control is great, and has been correlated to enhanced health outcomes, as originally shown in the 1967 Whitehall Study in London. Still, the ability to share meal plans, link to your social networks, and even “compete” with friends on dietary goals and exercises are fast becoming a standard.

This new enhancement for myMediConnect PHR service is a welcomed addition to an already comprehensive, yet simple to use, PHR system. I hope that with the next enhancement to myMediConnect we will see more social interactions, allowing us to share and view meal and exercise plans, while still keeping the strict privacy controls on our personal health records.

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Are all New Healthcare Technology Initiatives Social Media?

Posted on : 01-11-2010 | By : Akiva Zablocki | In : New Tech, Social Media

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There seems to be some confusion between the idea of social media in healthcare and new positive advances in healthcare technology initiatives. Last week the Healthcare Performance Management Institute (HPMI) published a white paper titled:  Healthcare Performance Management in the Era of “Twitter” in which the HPMI described several advances in uses of technology and health data to foster communication between patients and their physicians to achieve better healthcare outcomes.  The published paper was covered in an InformationWeek article titled “Social Media Cuts Healthcare Costs,” and was presented in a way that one would think that patients posting pictures on Facebook can actually save lives.

The paper indicates that last year the Pew Research Center found that 61% of Americans turn to the internet for health information, which is not exactly big news. The HPMI paper goes on to describe an initiative called Point to Point (P2P) Healthcare solution offered by Healthcare Interactive and WellNet Healthcare as a “technology that combines a repository for storing and analyzing medical and pharmacy data with an online social network that links a company’s employees with all of their care providers. “ This initiative sounds really great and will likely advance health outcomes and cut costs. However, it does not sound like more than a comprehensive disease management program—hardly a social network. The name itself “Point to Point (P2P)” hints at direct interactions rather than a social one.

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Is “Allowing” Patients to Read Doctors’ Notes a Right or a Privilege?

Posted on : 28-07-2010 | By : Akiva Zablocki | In : Health, Medical Records, PHR, Social Media

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There has been a lot of debate this month around patients’ access to physician notes. The debate began after the Robert Wood Johnson Foundation (RWJF) announced the funding of a year-long study called OpenNotes. According to Reuters, patients would be able to “look over the notes from a home computer and share them with family and friends if they choose.” After one year the researchers will study the patients’ and doctors’ experiences and try to gauge whether patients want to continue having access to their notes online, and whether doctors want to continue granting that access. There is a real fear that patients will misunderstand the shorthand and medical terms in the notes, as well as create more work for the physician when the patients call in or email concerned or misguided.

Both the Wall Street Journal and the New York Times ran articles on OpenNotes, debating the pros and cons of doctors granting ease of access to their notes online. I emphasize ease of access since, as WSJ eloquently states, “patients have a legal right to see their entire medical record including doctor’s notes,” with an exception of psychiatric notes, which is up to the physician’s judgment.  There is little doubt that one of the most significant changes made by

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