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3 Ways to Increase Your Fan Engagement on Facebook:

Posted on : 21-11-2011 | By : Akiva Zablocki | In : Social Media

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Measuring RIO from your brand’s social media presence is no easy task. For the larger brand pages, research has shown that they have a click rate of 0.14% or around 1 click per 1000 fans. Facebook’s recent changes in their algorithms reward page posts with more engagement by giving those posts more views in your fans’ feeds. Here are 3 easy ways to create more engaging posts:

1) Avoid text only posts and posts longer then 140 characters.

– Photos posts on Facebook get the most attention followed by clips and links. Stay away from text only posts or posting links/photos with no added comments/text.

2) Aim to create engagement with you post, not just likes:

– Recently, social monitoring service EdgeRank Checker, found that Comments 4X More Valuable Than Likes. Your goal should be to encourage fans to comment on your page post by creating engaging & visible content.

– Remember to use the correct posting option on your page. Use link or photo first, and then add the call to action. Never add a link or post a picture without a clear call to action.  Your fans will most likely ignore it.

3) Focus on creating sharable content that your fans will want to share on their profiles.

– EdgeRank states that “Current popular objects that are being Shared are funny and/or entertaining images or videos. The trick is to get the fan to “share” this photo/video/etc with their friends. Make the photo/video/etc something their friends would actually want to see.”

What best practices have you found to work to get more engagement from your fans?

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